This post is for anyone who has a business or brand and wants to know the basics of building a social media presence. This post will cover how to get started, what to do when you don’t have time, and how to increase your following and engagement in order to grow your audience. These tips are perfect for bloggers, small businesses owners, or people with careers in marketing or PR. If you’re reading this intro paragraph then you’re interested in growing your influence online- keep reading!
Here are 10 tips for building a better social media presence:
1. Create a professional-looking profile.
Before you start posting, share or engage with other users, make sure that your profile looks professional. In order for people to take you seriously and follow your account, make sure that the layout of your profile is designed in a way that will draw attention from potential followers.
Don’t forget to add a photo of yourself- this helps others connect with you on a personal level and shows that you’re a real person behind the screen.
2. Include your contact information and website in the bio section.
Even though this is an online platform, it’s important to include your personal contact information so people can get in touch with you for professional reasons. Including your website will also help potential followers gain access to more of your work. Instead of posting links to individual posts or articles, try linking to the homepage so that everyone can have access to your most updated content.
3. Make sure to follow people who are relevant to you and your business.
Although this is a step that most people don’t usually think about, it’s important for the success of your social media presence. Following people who are already established in your industry can help you gain their attention and possibly get opportunities to guest post or collaborate on future projects together.
4. Ask questions, reply to comments, and engage with others in conversations on social media platforms.
Engaging with other users on social media is a great way to make friends online and expand your audience. By replying to comments, starting conversations, and asking questions, you’ll get people talking about you in their own groups or platforms which can help increase your following in the long run.
5. Share interesting content with your followers.
Finding content to share on social media is a great opportunity to show your personality and interests, but also showcase your professionalism. By posting relevant articles or industry-related videos/articles you’ll gain the attention of people who are interested in what you have to say. Make sure that you’re always keeping up with current news related to your line of work- this will also help you with networking and understanding current trends in your field.
6. Upload quality photos that represent what you do best.
Photos are a great way to show your audience what you do and can help new followers understand why they should be following you. Make sure the photos on your profile represent what you’re all about- make it interesting!
7. Be careful what you post.
Social media is a great way to connect with people all over the world, but remember that anything you post can be seen by anyone. If your Facebook status says that you’re going on vacation with friends for 10 days- don’t forget to take it down when 10 days are up or everyone will think you were lying! To avoid problems like this, make sure that you’re always keeping your social media accounts up to date and post things that look professional and organized.
8. Join groups on Facebook or LinkedIn that are related to your industry.
If you’re brand new to social media, joining groups related to your industry is an easy way to connect with other users. By getting involved in discussions and asking questions, you’ll be able to network with others who share your interests and learn about their experiences. Facebook Groups are great for finding people who think like you- this can help build a strong following and increase your reach.
9. Use hashtags when posting about trending topics in order to get more attention from others.
Using hashtags when posting about trending topics or events is a great way to get more attention. Setting up your post with appropriate hashtags will help it gain more likes, comments, and shares which can help you grow your audience. Make sure that the hashtags you use are relevant to the material you’re sharing- too many hashtags or the wrong kind can get you unfollowed! 10. Make your posts short and simple.
10. Share content from other people rather than just yourself!
Sharing content from other people is a great way to get attention and increase your audience. Sharing things like quotes, jokes, or fun facts can be easy ways to get conversations started between you and your audience. Make sure that you don’t overload your followers with too much material because this could turn them away- keep it entertaining!
Before you start to work on your social media presence, think about the type of audience that you want to attract. Once you’ve nailed down what kind of tone and content will appeal most to them, it will be easier for you to create a successful marketing campaign. You may also find yourself more interested in continuing with this strategy because it’s tailored specifically for people like you! This is why we recommend hiring professionals who can help make your business grow through an effective digital marketing plan. Let us know if these 10 tips helped or not by clicking here. We would love to hear from you so please share your thoughts below!