Small business marketing can be difficult for those without the knowledge of strategy and tactics. This blog post provides an overview of small business marketing, what marketing is and why you need it, with tips on how to implement some simple strategies into your overall plan.

Many don’t have full-time staff dedicated to marketing, and the individuals who do are often called upon for other duties. Small business marketers need to be particularly creative in their approach. Small Business Marketing for Dummies provides a refresher on the basics of small business marketing. Small businesses can use it as a guide to help them understand what is involved in getting started with small business marketing.

Here are the 9 things you need to know:

1. Defining a Marketing Plan

What is Marketing?

Marketing is all about establishing relationships with the people you want to buy from you. Before you do anything, you need to know who your customers are. Small Business Marketing is all about being relevant, so you need to find out what they want and why they should choose to buy from you. Marketing involves:

Identifying customers–Who are they? What do they want and need?

Defining your business –What do you offer that others don’t or won’t? Why should your customers choose to do business with you?

Understanding the basics of marketing is important because it will help you answer those questions and more. Small business marketing can be fun, but it certainly doesn’t have to be overwhelming. Small business marketing provides a great place to start.

What is Marketing Plan?

A small business marketing plan describes the steps required to reach a specific goal, whether it’s to increase sales by 10% or develop new products that are uniquely yours. Small business marketing planning is like an organized list of tasks and actions you use to reach your goals.

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A small business marketing plan helps you stay on track toward your goals. You’ll save time, meet deadlines, and avoid pitfalls by doing business marketing planning.

2. Targeting your audience

Marketing isn’t all about putting up billboards and popping open the champagne. Small business marketing is about making the right choices to reach your audience at the right time.  Small businesses should develop a profile of their customer in order to best understand what they want or need. There are several key components that make up an ideal small business marketing plan

Defining exactly who makes up your ideal audience will help define how Small Business Marketing opportunities can be presented to them.

3. Developing your marketing message

All business owners know that it can be difficult to convey a product or service in a single sentence. But business marketing is all about choosing your key messages and then conveying them as clearly as possible to the target audience.  They should try to be clear, succinct, and easy-to-read–and remember: you want your business’  message to be memorable so it can win business away from your competitors. For example:  “Fresh & Easy: Big Savings and Great Quality” is a memorable business marketing message.

If business owners can’t explain what they do in one sentence, it may be time to consider whether their business marketing is really effective at conveying why people should choose them over everyone else.

Businesses that create effective business marketing messages tend to experience higher levels of business success.  By learning how to focus on the business-to-business market with smaller business marketing plans, they can attract customers and grow their business.

4. Setting goals and objectives for the campaign

Setting business marketing goals is one of the most important steps business owners can take. Without business marketing goals, business owners will have a difficult time knowing when they’ve succeeded.  Understanding the business objectives and being able to communicate them clearly to others are key components for success in business marketing.

TIPS: Developing an action plan will help you in learning how to reach business marketing objectives, this should be another important skill business owners must develop if they want their business to succeed in the best way possible.

5. Choosing the best channels to reach customers

Effective business marketing should be based on business and business customer needs, not just what the business owner thinks is important.  Business marketing channels can include direct-mail marketing, email marketing, social media marketing, and more. And while each business has its own unique business objectives, business owners should choose the right opportunities—like business networking—to help them reach business marketing goals.

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Business owners can choose business marketing channels based on their objectives and what they know about business customer needs. There is a wide range of business marketing opportunities available to business owners, so you should be sure to test several marketing ideas before choosing the one that works best for your business.

6. Creating content that will resonate with your target market

Your business marketing should be more than just a sales pitch—it’s an opportunity to help customers understand why you are better, faster, or easier to do business with.

Small business marketing can be challenging and business owners need to know how to develop content appropriate for the marketing channels they choose.

Business owners should develop content that is clear and easy to understand, and business customers would be likely to share it with their associates or business partners if they found it interesting in some way.

7. Learn about budgeting

Running business marketing campaigns in your business will require you to control your business finances.  Business owners need to be aware of how much money is coming into the business, where it’s going, and why business profits are or aren’t meeting expectations.

Businesses should never invest more money than they have available for investments—or risk going bankrupt. A business marketing plan should include a budget and forecasts for the business’ income, expenses, and profits.

Business owners who want to run effective business marketing campaigns need to get business approval before they spend any money on business marketing campaigns.  Always be sure you have funds available before moving forward with business plans that require extra investment in your business’s future.

8. How to plan a marketing campaign

Planning business marketing campaigns is the key to business success.  Without business planning and business strategy, businesses will not be able to anticipate short-term business issues or long-term business goals.

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An effective business campaign should also include plans for analysis and follow-up after the campaign has been completed. Business owners should look at what worked well and what can be improved.  Market research is an important business marketing process, and business owners should not overlook the importance of business analytics when planning business marketing campaigns.

You should have a clear plan of HOW you can drive your customers from Point A to B. From solving their problems and giving them the results they wanted.

9. Explore different types of content that can be used in a marketing campaign (e-newsletters & blog posts)

Using a business marketing strategy to develop or enhance business content can be very effective. Depending on business objectives, business owners may want to create either a business blog or another type of business content. Creating business blogs that educate customers, provide useful information, and start conversations with your audience is an excellent business marketing strategy.

Business owners should also be aware of business blogging etiquette, how to create business blog content that engages business customers, and how business blogs can improve the overall business-customer experience, business content to address customer needs while driving inbound traffic, and generating leads.

Different kinds of content creation and business content strategies can be useful business marketing tactics if business owners use business blogging or other business content to address business customer needs while driving inbound traffic and generating leads.

Now, business owners, you have all it takes to create a business marketing plan.  This business blog will not only help you as a business start-up or business that is already running but also guide and train the management team on how to run effective business marketing campaigns for their business.

We hope this blog post has provided you with some helpful insights into how to create a marketing strategy for your small business. If you need help, contact us and we’ll be happy to provide an in-depth consultation on what it takes to succeed online. Our team of experts is ready and waiting to partner with you so that your small business can achieve its goals! Do any of these tips resonate more than others? Which ones will you try first? Give our free demo call today.