We’re going to show you how to advertise on Google. It’s a simple process that anyone can do! We will go over the basics of what it takes and provide tips for success. There are multiple advertising platforms, but we will cover only Adwords.
It may seem intimidating at first, but don't worry! You'll be an expert in no time with these easy steps from our team of experts. Just follow along and you'll soon be a pro too! So let's get started.
1. What is Google Ads?
Ads help people find your website when they search on Google or other search engines like Bing or Yahoo!. Google Ads helps businesses of all sizes reach customers online who are researching what they want to buy next — whether it’s a pair of shoes or a board game for the family. Google AdWords is known as an online advertising service, operated by Google Inc., which allows advertisers to show ads to people searching on Google and its partner sites.
- Prepare your campaign
To prepare a campaign you have to know your business, know how much you want to spend and what results you want. You also need a budget for this step. You can customize your ads so they appear only when people search for things relevant to your business. For example, if someone searches “running shoes” on Google, an ad from a running shoe store may show up. You can also share more information on your business, like where you’re located and how to contact you. This helps people decide if they want to reach out or visit your location.
Now that your campaign is ready, make sure you create an Adwords account and set a budget for the ads. You also have to think of a keyword you want people to search for when they see your ads. Keep in mind the budget as well as the keywords, so you can figure out which keywords are most effective and what is the best number that fits into your budget.
- Create & manage your ads
Afterward, you need to create an ad that will appear with every search you chose earlier. You can also customize it based on the people who search for things relevant to your business. When it's done, create a campaign that includes ads and keywords you've chosen.
Now that your ads are created, set up your Adwords account with Google Analytics to find out how many clicks each ad is getting so you know which ad works best.
- Find & measure your results
Next, measure the success of your ads by tracking how much money you're spending and what your return on investment (ROI) is. You can then use this information to improve your ads over time and get more customers for less money…but not too much less! Once you do all these steps, you need to make sure you’re putting what you learned into practice.
After gathering your results, use your findings to improve your ads and make changes. You can change the keywords or where they are shown, adjust the budget, or do anything that will help you get more customers for less money.
- Optimize for success!
You should make changes to your ads and your budget. If you put in more money, then you will get more customers. If you put in less, then you will get fewer customers. It’s a good idea to start small and test your ads before putting in large amounts of money.
Overall, ads on Google can really help increase your business! It’s an effective way to promote what you do and getting more customers for less money. Although it may seem intimidating at first, it’s easy once you break it down into steps and see the results!
2. Perform Local SEO
Local SEO is a way of making your website more popular and easy to find for people near you. Local SEO often includes keywords like "near me" and "local area". The way it works is that you make your site easier for people in your town to find. One way to do this is by using the keyword, "near me" so people can find it easily if they are looking for something close by. You also have to include keywords that are specific to your city or town so they can be found when someone searches about what's happening there.
3. List Your Business on Directories
Etsy is an online marketplace where people sell what they have made or have in their shops. You can also purchase homemade products from sellers all over the world. Items range from jewelry to clothing to arts and crafts of every kind. From timepieces to baby clothes, you're sure to find something on Etsy that matches your taste.
Yelp is a personal review site that allows people to talk about their experiences with local businesses. Using Yelp is as easy as opening your app and using your phone's built-in GPS to find the nearest business, read reviews and decide if you want to go there for dinner, drinks, or shopping. These reviews can be helpful in deciding where to eat, shop and visit.
Radpad is a company that helps renters find an apartment. It has an online database of apartments for rent in major cities around the United States, Canada, and other countries. It also offers apartment hunting guides for people who are new to town or want to move to a new neighborhood. Radpad offers landlords the ability to market their properties directly to thousands of prospective tenants. Renters can schedule tours and apply to rent apartments with ease.
Merchants.com is an online marketplace where people can sell their goods. Merchants.com offers sellers the opportunity to showcase their goods in front of millions of visitors per year, across many different verticals including fashion, home décor, sports, and more. Sellers are able to promote their products through multiple channels such as email newsletters, blog posts, and social media.
- Google+ Local
Google+ Local is a service offered by Google. It allows users to provide reviews and ratings for local businesses, write posts about their own experiences, and upload pictures. Google+ Local offers you the opportunity to make an account and create your own business page where your photos, reviews, and posts can be seen by others- all for free.
4. Get Listed on Google Maps
You can list your business on Google Maps for people to find you while they search for things near them. You will have a place where it shows how many times a location has been viewed and a section that tells more information about the business, like their address and phone number.
Advertising on Google is a good way to promote your products or services. It’s easy and doesn't require much work from you, so go for it! Your ads will be seen by people who are actively looking for what you have to offer. There's no better time than now to get started with advertising on Google!