Top 15 Social Media Marketing Tools for 2023

If you are a marketer or considering becoming one, it is important to stay up-to-date on the latest tools. Tools that will be instrumental in your success moving forward. That’s why we compiled this list of the top 15 social media marketing tools for 2021! 

As marketers continue to evolve and grow their skill set, they need to learn how to use new tools that are constantly being developed. These include both free and paid software programs which can help with everything from customer service interactions to creating visuals for posts on social media channels like Facebook or Instagram. The following list includes some of the most popular choices when it comes time to find new ways of doing things in an always-changing landscape.

1. Hootsuite

One of the most popular programs for social media management, Hootsuite is a program that allows you to publish updates on every channel with one click. You can manage multiple accounts in one place and schedule posts in advance so they are ready for when you want them to go live. Hootsuite also offers analytics tools for individual profiles and channel performance.

This web-based social media platform has over 1 million users and is integrated with Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram and more.



This program focuses on Facebook ads management. You can run ads across all of your different channels, including Instagram, using this platform which includes an A/B testing tool to determine what works best when it comes to social media marketing. AdEspresso also has heat maps that provide insights into user engagement.


3. Bitly 

This popular link shortening platform is used by many marketers. Bitly is free for most users but offers an upgrade to a premium version which gives you access to analytics tools and more support options.


4. Sprout Social 

This social media management software includes analytics and insights that allow you to measure performance for your social media marketing. You can use Sprout Social to easily find relevant content and make sure it gets seen by channel members.


5. Buzzsumo

This tool is unique because it allows you to find content based on keywords you input. You can see who is sharing the most popular posts linked to specific words or phrases. The top-performing posts are ranked by social shares, the number of influencers, and engagement rate.


6. Buffer

If you are looking for an easy way to stay on top of your social media channels, Buffer is a tool that you may want to consider. You can set up a queue and have content ready to go when it is time for your posts to be sent out.


7. ShareThis

This free tool is a fast way to find the most popular content that you can share on social media, as well as other websites. Content with high shares ranks higher and is more likely to be successful as long as your target audience matches the audiences of those who have already shared it.



This tool can be used to add share buttons that help your visitors spread the word about the content you publish online. Site traffic is increased when there are more opportunities for sharing and high social engagement.


9. Postoplan 

With this tool, you can discover all the posts that are planned across multiple social media accounts. This is useful for organizations with several people posting on different channels about the same event or campaign.


10. Talkwalker Alerts

This tool allows you to monitor your brand on social media channels, as well as on other websites where it is mentioned. The alerts can be set up by keyword or brand, and subscribers are notified via email of relevant mentions.


11. Awario

Use this tool to track keywords across multiple social media channels. You can also see how your posts are performing, as well as find influencers who may be willing to share your content with their followers.


12. Perfect Audience

With this program, you can create ads targeted at your existing customers to increase sales or engagement. Custom audiences can be created from a customer list based on the first name, last name, email address, phone number, and more.


13. Social Insider or Topsy

These tools are great for measuring the impact of social media marketing campaigns. Topsy offers an analysis based on sentiment, while Social Insider looks at content performance and SEO value over time.


14. Qwaya

This tool simplifies social media management so you can focus more on marketing initiatives rather than the technical aspects of social media. You can schedule posts, find relevant content for your audiences, and collaborate with other users in real-time. Qwaya also has a screen capture feature that makes it easy to share their devices with others when conducting webinars or presentations.



This popular Internet service can help with social media marketing in a number of ways. Notifications can be set up for when certain events occur, such as a Facebook post going viral or a photo you shared on Instagram getting 500 likes. You can also use IFTTT to automatically repost content from one channel to another so it is more widespread and reaches a wider audience on multiple channels.


With the ever-changing landscape of social media marketing, it can be hard to keep up with all of the new tools that are coming out. We hope this list helped you find the social media marketing tools that will help your business succeed in 2021. What’s your favorite Social Media Marketing Tool? Feel free to contact our team of experts if we can be of any assistance as you plan for the future



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