The following list includes the top 15 most effective marketing books for small businesses. These books will teach you how to increase your ROI, build a better brand, and craft an engaging social media strategy. They offer insights into what platforms are best for which type of business, as well as providing strategies on how to make use of them effectively. Read these books and learn how to market your business like a pro!
1. "Positioning - The Battle for Your Mind" by Al Ries and Jack Trout
Positioning is one of the four Ps you need to pay attention to before launching a new product or company. It helps you figure out how to make your business or product unique in order to distinguish it from other similar products and services. This book will help you understand how to position your business in such a way that it becomes the most preferred choice of customers. Positioning is one of the 12 marketing books every entrepreneur should read.
2. "Priceless - The Myth of Fair Value (and How to Take Advantage of It)" by William Poundstone
Priceless is a must-read for small business owners who are trying to make the most of their marketing budget. The book will help you figure out how to charge what something's worth instead of settling on initial impressions or vague notions about value.
3. "Don't Make Me Think: A Common Sense Approach To Web Usability" by Steve Krug
Successful marketing is all about maximizing the performance of your website and blogs. And this book can help you do that better than most other marketing books for small business owners. Don't Make Me Think will teach you all the different ways in which customers and readers might use your website so that you can ensure that it provides a good user experience to each kind of visitor.
4. "Crossing the Chasm" by Geoffrey A. Moore
This business book will help you get your products and services out there in a world where the market is saturated with similar products. It's all about figuring out how to position yourself in order to target specific markets as efficiently as possible.
5. "Marketing in the Age of Google" by John Jantsch
This guide comes with an actionable framework that will help you focus your marketing efforts based on what people search for online, which informs how businesses show up in the SERPs.
6. "How to Win Friends and Influence People" by Dale Carnegie
This classic is still one of the most effective books you can read if you're looking to grow your business. The book helps you understand that people like people who like them, and how to make yourself more likable in order to get more clients and customers.
7. "Getting Everything You Can Out Of All You've Got" by Jay Abraham
You always want more clients, right? This book will help you figure out how to get the most out of what you have without spending any more money on advertising or marketing efforts. It's all about automating certain processes and using leverage to grow your business faster without having to spend more money on the same things.
8. "How Brands Grow" by David Aaker
This book reminds you that a brand is not just the logo or the name. It's about what people think and feels about your company and its products, which in turn can predict how successful it will be with customers.
9. "Social Media Explained" by Buffer
This book will show you all the different ways that you can use social media for marketing purposes. The range of platforms that are covered includes Facebook, Twitter, Pinterest, Instagram, and more.
10. "How to Write a Good Advertisement" by Victor O. Schwab
This book provides you with the foundation needed to write sales-generating advertisements and headlines. It will help you come up with catchy, attention-grabbing, calls-to-action while also offering tips on how to craft memorable ad copy that sells your products and services.
11. "Secrets Of The Millionaire Mind" by T. Harv Ecker
This book helps you understand how to make money from nothing while teaching you about a new way of thinking that changes the game in both your professional and personal life. A great resource for any small business owner!
12. "101 Ways to Market Your Business Online" by James Martell & Gary Halbert
This is one of the most comprehensive guides available on how you can market your business online by using websites like Facebook, Twitter, Linked In, etc. This book will teach you how to get more people to purchase from your store or use your services while also helping you create a strong online presence, which leads to more sales in the long run.
13. "Start With Why" by Simon Sinek
This book helps you understand that everyone is selling something, whether they realize it or not. But some people are more effective than others at getting customers and clients to buy from them because they know how to share their "why" with people. This book helps you understand what that means and how to successfully promote your own brand or business in such a way that will appeal to potential buyers.
14."Traction: How any startup can achieve explosive customer growth" by Gabriel Weinberg & Justin Mares
This book focuses on helping new businesses and startups learn how to market their businesses. It teaches the basics of getting traction and customer growth by sharing practical tips on how to promote your product or service even without a lot of money.
15. "Same Difference" by John Carlton
This business book will take a look at some of the most popular social media platforms and tell you how best to use them to push your brand's marketing campaign forwards in a positive way. If you're still on the fence about social media marketing, this book can help you make up your mind.
It's never too late to learn how to grow your small business. The list of the best marketing books for small businesses that have been compiled will help you make more sales and stay afloat in this ever-changing digital world. Read these, implement what they teach, and watch as your company grows exponentially!