For any business, conversions are the lifeblood of your marketing efforts. They come in many forms: a sale, a phone call, an email sign-up, or even just someone visiting your website and checking out what you have to offer. The more people who convert to your site and buy from you, the bigger your company can grow. In this post, we’ll show you 7 ways that will help increase conversion rates for whatever it is that you’re selling online!
What is Conversion?
A conversion is when someone does what you want them to do. For example, if you’re selling widgets online and someone clicks on your site to learn more about them, that is a conversion. If they don’t buy after their initial visit this doesn’t mean they won’t convert in the future or recommend your product to others, but remember conversions aren’t always immediate!
1. Understand What Your Customers Want & Need
One thing that will help you to increase your conversion rate is to find out what the consumer wants or needs. How can this be done? You can use surveys, focus groups, and interviews. After you have done these things, make sure not to forget about small changes like changing colors on your website or making it easier for people to sign up for your emails.
2. Mobile-friendly & Responsive Website
A website that is mobile-friendly and responsive is a good way to help people buy from you. You can ask them what they want and need, then do those things.
It’s smart to have a website that works well on mobile phones. People might not be able to buy things if they don’t have a computer or laptop, so they need to be able to buy things with their phones. It’s also good for people who are new at using computers.
3. Place images in the proper places on your website
You place images in the right places on your website! How does this happen? It happens when you get rid of any images that make your web page look messy. How do you remove them? You can ask someone to help with this or go onto a website like Canva and find graphic designers who will create free layouts for you.
4. Use Social Media to Engage
Social media is a good way to talk with both customers and potential clients. People like it when you tell them what you are selling and how they can buy it. They also like it when you send them things they can use to save money. Social media works well for this because people who don’t know about your product might see the posts and become customers.
Facebook, Twitter, Instagram, and Pinterest are good social media platforms for this.
5. Include Testimonials
Display testimonials from satisfied customers in order to show off what others are saying about your company.
You can show that people are happy with your product by including testimonials from customers. These are people who have purchased things from you before and they are telling other people why they liked their product. This is good because it shows that your company is doing well and the customers like what you give them. You might want to ask for customer feedback or think about asking someone else to help you.
6. Offer Discounts & Coupons
Offering discounts and coupons is a good way to help your customers buy more things from you. You can say, “Hey! If you buy this thing, I’ll give it to you for cheaper!” This works well because people like getting things for less money than they normally would spend. It makes them happy and they usually tell their friends about the thing you’re selling.
7. Develop strong relationships with other businesses who can refer people to yours by offering discounts on purchases, loyalty points
You want to have a lot of customers. The more customers you have, the more money you will make. You can get other people to buy from your company by giving them discounts or loyalty points. This is called “referral marketing.” Some people might not know about your products, but if they see a post from a friend on social media and it says that this person got something for free or really cheap, then they might buy from you too.
8. Conversion Rate Optimization
Conversion optimization is the practice of testing changes to your website so you can find out what works best for your customers. You need to see what they like and don’t like, so you might want to ask some people or pay someone on a website like Elance for their help. It’s smart to do these things because you can tell what works and what doesn’t.
9. Be Transparent About Details
Transparency is what it means to be honest about everything. It means that you tell people the truth about your company and what you’re selling. You might want to tell people how much things cost, how long it will take for them to get their product, or if they can return the product if they don’t like it. Transparency is important because your customers want to know what they are buying beforehand so they won’t be surprised later on by any hidden fees or other things.
In this post, we’ve explored 9 ways to increase your conversions. We hope that you were able to find at least one tip that will help you improve your sales and marketing efforts for the future.