Event Marketing with Facebook Events & Eventbrite

Do you want to increase your event attendance? If so, it’s time to start looking at Facebook Events and Eventbrite. In this post, we will discuss the benefits of both platforms, how they can be used together for an even greater impact, and some tips on getting started.

What are Facebook Events and Eventbrite?

Facebook Events is a tool that you can use on Facebook to create events, and Eventbrite is the most popular website for creating events. To create an event with each of them, select the calendar year in which your event will happen (or future-dated events, if it’s not upcoming), then choose public or private for your event. With each one, you’ll be able to create a name for your event and set up a time zone for it.

Facebook Events is a tool that you can use on Facebook to create events, which will appear in the newsfeeds of those who are signed up as attending. Eventbrite is the most popular website for creating events. The biggest difference between the two is that Eventbrite shows your event in Google searches, whereas Facebook doesn’t.

Eventbrite offers many features that make it easy and simple to create an event and will help you get more people to attend it. You’ll be able to customize your events by adding photos, videos, links, tickets, etc., and you can show or hide any of those features for each attendee individually. Eventbrite offers a free version, so you don’t have to pay anything in order to create your event there. You can choose a date and time for your event, add it to the calendar, and share it with everyone on social media to start getting people interested in attending your event!

Why use Facebook Events or Eventbrite for event marketing?

Why should you consider using both in tandem for maximum exposure? Using both together will allow you to make sure that all of your prospective attendees see something about your upcoming event if they’re signed up as going on Facebook and are looking at Google searches in which they type keywords related to events (such as marathon, music festival, etc.).

There are some benefits to using both platforms. Eventbrite offers many features that will help you get more people out to your event, which is a great way to boost attendance and make sure you sell tickets. Eventbrite has been used by countless organizations for this purpose, including the US State Department when they hosted their first marathon in Antarctica!

Using both together allows you to maximize all of the exposure that you gain from having an event — and also helps with branding consistency. Why should you consider doing it? Here are 4 reasons:

  • It’s simple – You can use one platform to create events and another for online ticketing so everything is under one umbrella easily.
  • It’s universally branded – When related to your business, eventbrite.com is a recognizable online destination for events. By using the URL and then your Facebook profile as a username/avatar, you can tie together a cohesive branding experience
  • It’s easy to find – Since they’re both free platforms, it makes sense to use them together in order to maximize resources — it won’t cost anything extra!
  • Getting more eyes on the ticket sales – more ticket sales! If there are an increased number of ways that people can see your tickets or sign up for something related to your event, there are more chances that people will want to attend. Use Eventbrite for marketing tactics such as offers, social media contests, etc., and use Facebook for ticket sales or building a waiting list.

Here are the Best practices for using Facebook events or Eventbrite events:

  • Create a promotional image with a catchy headline and use that as the main image for your event. Choose an Eventbrite ticket template so that it looks consistent on both platforms – this will make sure that people don’t miss seeing tickets to your event when they’re searching in Google! Be sure to fill out all of the key details about your event, including venue name, address, and date/time. If there are certain keywords (such as “marathon”) you’d like to rank for in search engines, be sure to include those. Set up any special promotions such as discounts or codes that can be used when purchasing tickets through Eventbrite (these will only show up if people are browsing from a Facebook device).
  • Use the text field to write a description of the event and explain any details about it that people might find interesting. This is also where you can include the price, registration link, etc. Be sure to use hashtags for popular search terms that are related to the event or your business so that more people will be able to find them when searching online!
  • Use the “Messages” tab to include any private information that you would only want people to be able to see when they get to checkout on Eventbrite. This is where you can have an email address or payment page link for Ticket buyers so that they will know where to go after purchasing tickets online.
  • Use the “Attachments” section on both platforms to add any documents that relate to your event. For example, if you have a link to an online registration form, be sure to include it here so people can fill it out and submit their information before purchasing tickets. This will ensure that they will not have any issues when they’re checking out.

TOP 6 Tips on how to get the most out of your Facebook events or your Eventbrite events:

  • Create an Eventbrite account even if you don’t plan on selling tickets at this time. In order to create events, you’ll need a Facebook Profile which serves as your username. Try using both platforms in tandem by creating an Eventbrite account and then setting up a free Facebook page specifically for ticket sales.
  • Use Facebook to create an event and invite friends, family, and fans (for example by email or messenger) Have someone working the front door on the day of your event who checks that everyone has a ticket; print out photo ID’s for everyone who purchased one online and collect their handwritten name & email address so that you know exactly how many people are coming
  • Use a ticket vendor like Eventbrite to handle the process of collecting money and distributing tickets, so that you don’t have to worry about any technical issues or complications. Since it usually won’t be possible for each attendee to show up with an ID before purchasing their ticket in-person via cash or card, you’ll need to have a system for making sure that you’re only selling tickets to the people who already purchased online.
  • If you want people to attend your event, make sure that it’s not too far in advance! The closer you are to the date & time of your event, the more likely people will be able to reference it when they’re with friends or family. This way, if you see someone who’s interested in something that you’re hosting, you can just reference your event to them and invite them to attend it!
  • Consider offering tickets at a discount as an incentive for people who purchase early.  Having an Eventbrite countdown timer will encourage people to buy early before the price goes up so that they don’t have to pay more.
  • Use your event as an opportunity to promote other things you’re doing online or in real life, such as posting links to your website or social media pages on the Event Page

Why should you consider using Eventbrite for your next event?

Eventbrite is one of the largest ticketing companies, with over 800,000 events listed online.  For that reason, it’s a great way to reach an audience that has already indicated an interest in your event or business.

It’s easy to use and there are no hidden fees or monthly charges for using it. This makes it cheaper than other ticketing companies.

You can collect money and sell tickets online without having to worry about fees or the process getting complicated since it’s an off-site vendor that you’re using.

It’s free and easy to create your own events, thus making it a good choice for people who are not familiar with creating Facebook pages or managing their own event websites.

What are the benefits of integrating both platforms for maximum exposure? 

People who are on Facebook might not know about Events, so creating an Eventbrite te account will be helpful in getting them over to your events page

Eventbrite will automatically send people who say that they’re attending your event an email with a link to the Facebook Event so that they can let their friends know that they’re going to it.  However, if you want them to be able to post about it on their own news feed after purchasing tickets, you should have them go to the Facebook event page and post it from there.

So, you should create an Eventbrite account to help you distribute tickets for your next events while also enhancing the exposure of your business beyond just using Facebook Events to do so!

We hope that this blog post has given you a better understanding of how to use Facebook Events and Eventbrite for event marketing. With these two platforms, your reach is greatly increased due to the ability to have people invite their friends or family members without adding each person individually. One great piece of advice we can give you is don’t be afraid to experiment with different formats! What do you think? Have any additional questions about using Facebook Events or Eventbrite? Let us know in the comments below!





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