SEO 101: Why SEO Is Important, And What You Need To Do

If you’re like most people, then you probably don’t know a lot about SEO. You might not even know what it stands for! Well, we’re here to help with that and give you some basic information on what SEO is and why it’s important. Read on to learn more. 


1. What are the benefits of SEO

SEO is important to have for your website. It helps people find your website so they can learn more about it. People who have a lot of friends might share the site, too. This might not sound important, but getting a lot of friends sharing the website helps it to be popular.

Standard benefits:

  • SEO provides visibility to your website.
  • It’s a great way to build links and traffic.


Emotional benefits:

  • The more you know, the less stressed you feel about it.
  • The more you learn, the more empowered you feel.


2. What is SEO?

SEO stands for “search engine optimization.” This is a process that helps your website rank higher in search results when someone does a search on a major search engine (like Google). So if someone types in something like “yelp toronto” to find the best restaurants in Toronto, your website would come up as one of the top results. That will help attract more people to your site and get you more business!


  • Advantage

The advantage of SEO is that it helps people find your website. People then learn more about your website and want to know more. This might not sound important to you, but it will increase the number of people that share or visit your site, which makes it popular.


  • Disadvantage

The disadvantage is that you have to be careful not to have spammy links and other things on site. Otherwise, you can lose your rankings.


3, The most important aspects of search engine optimization


First of all, you need to understand what SEO is. It stands for Search Engine Optimization.

  • This means that when people search for keywords on Google they find your site first. You can do this by making sure that these words are in the title of your page or some content on the page.
  • You also want to make sure that when people type in their keywords, they land on your site first! This means that you need good titles and content so they click on it instead of someone else’s website.
  • SEO also helps with ranking higher in search engines like Google, Yahoo! or Bing. These rankings can change over time so try not to look at one thing (like Google) only because it does not give you a full picture of how your website is doing.
  • Another thing to keep in mind is that people can tell their friends and family about your site by talking to them (either in person or by emailing links)
  • So there are many ways for people to find out about your site, even if you don’t have an email list or social media.
  • Also, you should make sure that ads on your site do not take away from the primary reason people came to your site in the first place: for information!


4. How does SEO work?

SEO is a lot like when you do a search on Google (the most popular search engine). Thousands of computers use big programs to crawl through Google’s index of websites. This means the computers will go to every website they find, read through all the content, and try to figure out what each one is about. Then they rank them based on how relevant or authoritative (popular) that website seems to be when it comes to certain topics.


  • Importance

The importance of SEO is that it helps people find your website when they do a search on Google or another search engine. They might learn about your business and then want to buy things from you.


  • Process

The process of SEO is to use certain techniques so the computer reads your content, understands what it’s about, and ranks it appropriately for whatever query (keyword) was used.


5. Common mistakes people make when it comes to their website’s optimization


There are some common mistakes people make when it comes to optimization.

  • Lazy on-page optimization

This means you don’t put much time into your page, sub-pages, and overall website. This is where people make the biggest mistakes. They might not even think about keywords or how to write content that’s optimized for search engines. So this can hurt them badly because the computer sees that the content is not well optimized.


  • Spammy links

This means having too many low-quality backlinks, also known as spammy links. This can be a problem because it can make you lose your rankings for certain keywords, which decreases the number of people who visit your website. If this is done really badly, you might get a manual penalty from Google, which means no one will be able to find your site through Google.


  • Spammy content

This is when you have too much spammy content on your website. This happens when people try to add in lots of backlinks or other things to their posts that seem unnatural and not very helpful. When Google sees this, you might get a manual penalty, which means no one will be able to find your site through Google.


6. How you can learn more about SEO

You can improve your skills when it comes to SEO by helping others with their websites or trying out different things that could help them rank better. You can also learn a lot by reading articles and blog posts about SEO, watching videos on YouTube, or joining a forum where people talk about SEO.


7. What should I do if I see my rank drop?

If you see your website ranking drop, it might be because of spammy links or not using SEO on your site at all. Either option would hurt your rankings (the lower the score, the worse off you are).

So if that’s happening to you, you should try to remove or fix some of the spammy links you have, or learn more about SEO so you can use it on your website.

You might also see a drop in rankings if Google changes its algorithm (the big program that computers use for crawling through websites). This happens every year or so with major updates. So this would likely be a temporary thing, and you would want to keep an eye on your rankings over time.


8. The importance of keyword research in order to rank high on search engine results pages (SERPs)

In order to rank high on search engine result pages, you need to do a lot of research about keywords. You want to make sure that your webpages are easy for the computer to read and understand. So when someone searches for something on Google, they will find your website.


9. Types of content that will help with SEO

There are many types of content that can help with SEO. One type is videos. Another type is articles about how to do something or how to make something. You can also write your own blog posts about what you know and post them on your website for people to read. There are lots of great ways to add content on your website, so you can get better rankings and more visitors.


Here are the types of content that will help with SEO:

  • Articles about how to do something or how to make something
  • Blog posts about what you know
  • E-books or PDF downloads of the full text of the article
  • Customer testimonials on your website
  • Press releases about new products/services/events
  • Informative infographics
  • Slide presentations from conferences


10. How to use keywords in the right way

The right way to use keywords is to be smart. You want people who are searching for that keyword to find your site, so you can’t just put it all over the place. Instead, figure out where it makes sense and put them there. For example, if you’re selling a phone case on your website and you want people who search “phone case” to see your site first, then put those words in the title of your page or in some of the content of that page.


11. The best tools you can use to help with SEO efforts

  • Here are the best tools you can use to help with SEO efforts:
  • Google Keyword Planner –  the best way to find keywords
  • Google Analytics – helps you measure how your website is performing
  • Ahrefs – great for backlink checking
  • Open Site Explorer – another good tool for checking backlinks
  • e-Junkie or WP eCommerce or Gumroad – easiest ways to create an online store and make it easy for others to buy products from you
  • Evernote – great for taking notes and keeping track of ideas
  • WordPress – the easiest platform to use to create a website
  • Web Hosting Pro – simple way to register a domain name and get hosting for your site
  • Creating an SEO Dashboard in Google Analytics – helpful tutorial on how to use Google Analytics to measure your SEO efforts
  • SEMrush – helps with keyword research and it’s a great tool for measuring how you’re doing against your competition
  • Google Drive – great way to store and share files
  • Hootsuite or Buffer – tools that allow you to schedule content to post on social media and stay active without having to check all of your accounts
  • MailChimp – great for creating an email list
  • – good way to create a simple store on your website without any coding
  • Neil Patel’s SEO Book – full of information about doing SEO the right way
  • Wordstream’s Free Keyword Tool – gives you free keyword ideas


12. Common myths about SEO

There are many misconceptions about SEO. Some people think that if you want to rank high, you need to put keywords all over your site. But this is not true. You just want people who search for that keyword to find your site. For example, if you sell phone cases on your website and want people who search for “phone case” to see your site first, then put those words in the title of your page or some of the content of that page.

Another common myth is that you can tell how well your site is performing by looking at the rankings on one search engine only. But rankings change over time so this would likely be a temporary thing, and you would want to keep an eye on your rankings over time. Also, Google is not the only popular search engine, and you want people to find your website no matter which one they use.

Another common myth is that if you don’t have social media or email marketing on your site or blog posts, then it will be impossible for people to share your content with their friends/network. But this is untrue. There are other ways that people can tell their friends about your site, like by talking to them in person or emailing them links.

Another common myth is that you need to create content daily, but this can be overwhelming and really time-consuming for busy business owners. You do not necessarily need to create new content every day

One more common myth is that if you have advertising on your website, then it will hurt your organic search ranking. But this is untrue because while Google made changes to how it determines whether or not ads are more prominent than the content, these changes do not affect how well sites rank organically


13. Should you have SEO for your website?

If you have a business website, then you should definitely get SEO. Getting more people to visit your site can help you make money on products or services that you sell. This means more customers might bring in money on their own! So this is important if your main source of income is selling things.

There might be other reasons to get SEO, too. For example, you might want more people to find out about your blog or video channel and start watching those things. This is just one of many reasons why you should consider using SEO on your website.


If you’ve read this far, then it’s clear that SEO is important. Whether your goal is to boost brand awareness or increase website traffic and rankings, our experts can help you accomplish these goals with a successful SEO campaign.


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