What are Keywords?

There is no doubt that keywords are important. There are a lot of benefits to using them and they can be really beneficial for your business. The problem is, not everyone knows what a keyword is or why it’s so helpful to use them in SEO. This blog post will help you understand the importance, how to choose the right ones, and some tips on how to make sure you’re doing it correctly. 

Defining Keywords

According to Google’s  AdWords Keyword Planner, a keyword “is any word or phrase that people use when searching for things on the internet. If you want your website to be found and ranked in search engines, it is essential that you choose keywords that relate to your website’s content.

What is SEO?

SEO or search engine optimization, is simply what you need to do in order to improve the visibility of your website in search engines. With SEO done properly, you can attract a lot more traffic than if it wasn’t. This is because when someone searches for anything on Google or whatever search engine they use, your site will come up in the

How do I Find the Best Keywords?

Choosing the right keywords can be a little difficult. What you want to do is find a mid-range keyword that isn’t too competitive, but has enough searches. As you can see from this chart, there are different levels of competition for each word depending on how many other businesses are looking for it and how big they are. 

What You Can Do to Use Keywords Correctly?  

You want to make sure you are using specific, clear keywords that describe your content but also include some of the other terms people might type in. So if you’re writing a blog post about how to get your dog to stop peeing on the carpet, some good keywords for this are: 

how to get dog stop peeing on the carpet, How to Stop a Dog from Peeing on the Carpet, how to stop dog peeing on carpet, stop my dog peeing on the carpet, what can I do for my dog to stop peeing on the carpet…etc.

Here is one last example:  If you are a new pet owner trying to figure out how to get your dog to stop chewing, some good keywords for this can be:  

what can I do for my dog not to chew, what can I give my dog so she will stop chewing, how do I stop my dog from chewing everything, why is my dog chewing on furniture…etc.

The importance of using key phrases and not just single words in your content is because search engines are looking for key phrases now. If you are using certain words that describe your topic, you also need to use other related terms in order to get more exposure on the internet. In the old days, all you had to do was just include your keyword in the title and description but this will no longer suffice as the search engines have made a lot of changes to the way they scan content.

You can see that there are a lot of different ways to look at this in order to decide what words you should use in your description and title. The benefits to using targeted keywords is twofold: firstly it allows people who are actually looking for what you are writing about to find your website, and secondly, it helps search engines see that your page is relevant.

Why You Should Always Use Keywords In Your Posts?

If you want your content to be found by people looking for that specific topic, then you need to make sure that is used in your title and description. It will also include it throughout your content because if you are not including the terms in the actual body of text, then search engines won’t know what your post is about. What you want to do is make sure your keywords are used in the following places:

1. Your title (use a maximum of 70 characters)

2. Your description (use a maximum of 160 characters)

3. Content on your page (make sure they are there at least 3-5 times) 

Example: A good blog post title can be something like ” How To Keep Your Dog From Chewing The Furniture. Using Keywords to Attract Traffic “.  

Examples of Good Keyword Usage

Here are a few examples of how some well-known websites use keywords. Try putting the websites in Google and see if you can find the actual keyword they were targeting when writing that description. 

Good Keyword Usage:  SEO Moz

They used “SEO” in their title, which is a very popular term right now. They also included other relevant keywords in the rest of their description like “tools”, “best” and “blog”.

They used a keyword called “SEO tools” in their title, which is probably why they are getting so much traffic. The best thing about this website is that they even link to various tools throughout their post:   http://moz.com/blog/good-seo-tools  which gives them even more search engine recognition for that specific term.


 Keyword research tools You Can Use plus the links

  1. Google Adwords Keyword Tool – http://adwords.google.com

Google Adwords Keyword Tool is an effective way of finding keyword trends. It’s free and provides a good estimate of 3-month search traffic volume for specific keywords. You can also see the number of times your targeted phrase is searched on Google, which will give you a good idea as to how relevant it is.

This Adwords tool is easy to use and you don’t have to worry about getting into the paid version because even the free one has advanced features such as letting you know if your competitors are using certain terms in their content or if they have already registered them through Google AdWords. 

  1. Keyword Eye – http://www.keywordeye.com/tools/keyword-suggestion/

Keyword Eye takes into account multiple factors in order to determine how popular a given keyword is. This tool takes into account search volume, the number of results found on Google and other major engines, details like minimum bid required for PPC ads, etc.

  1. LongTailPro  – https://www.longtailpro.com/

LongTailPro is helpful for finding keywords that you might not have thought about. You can also find the best and most related search terms for your site and create a list of all the keywords people are using on Google when they’re looking at similar sites to yours.

  1. Google Keyword Planner  – https://adwords.google.com/KeywordPlanner

Google Keyword Planner is not as accurate as the Google AdWords Keyword Tool but it is very useful if you are just starting out. It also gives you a rough idea of how many times your keyword has been searched on Google.

  1. SEM Rush – https://www.semrush.com/

SEM rush is an effective tool for finding keywords related to any site and also checking whether other people are using them in their content or whether they have registered those terms through PPC advertizing (which means the phrase is pretty popular).  This tool is great for deciding what topics you want to do a blog post about, what businesses are looking at right now, or what kind of content they’re putting out that might be relevant to your niche market.  

Warning: Don’t Use Your Keywords Repeatedly in Your Title or You’ll Look like a Spammer (Don’t be that Guy!)

  1. WordTracker  – http://www.wordtracker.com

WordTracker is a simple tool that gives you an idea as to how popular your keyword is in relation to the competition, what’s being said about it and whether or not it’s worth pursuing.  

  1. Keyword Shitter  – http://keywordshitter.com/

Keyword Shitter is a great free tool for generating random keywords with numbers, letters, spaces or special characters. It is also useful if you want to create long-tails keywords because this tool will generate new variations of your keyword phrase automatically.

  1. WordStream  – http://www.wordstream.com/keywords?gclid=CL7knqdZsLQCFcCzAodo…

WordStream is a fantastic keyword research tool because it not only gives you the amount of times a specific word has been searched on Google but also how much competition there is in relation to that term. If you put in your main keyword, WordStream will be able to calculate how many related keywords other users have been using and give you an idea as to whether or not it’s worth pursuing your niche market.  

  1. Ubersuggest  – http://ubersuggesttool . com /

Ubbersuggest is a very easy-to-use tool for finding long-tails related to your keyword. You enter the keyword and it will show you a list of all related words and phrases which can be used in your content.  

  1. Keyword Discovery  – http://keyworddiscovery . com/

Keyword Discovery is a good resource if you want to find out what people are typing into search engines when they’re looking for info about a particular niche or topic. It’s also useful because if you know that someone else has already registered, then it won’t be considered spammy by Google or any other major search engine brands if you use it in either your title or post body as well.  

  1. Keyword Tool Dominator  -http://keywordtooldominator . com /

Keyword Tool Dominator is an awesome free tool for content writers who are concerned about their keyword research and analysis. It doesn’t have the best search results but it does offer other features that you can use to increase your online searches, such as tracking in real-time what’s being said on Twitter or Google+, updates from Facebook and Bing, and many more.  

  1. Woorank  – http://www.woorank . com/

Woorank is a really useful SEO and keyword research tool because it not only shows you how popular your keywords are across the internet but it also provides helpful information about other sites that people usually visit together with yours when they search on Google. This means it helps find websites that are related to yours (allowing you to connect with them) and also which sites are competing against you.  

  1. Google Webmaster Tools – http://www.google.com/webmasters/tools/

GoogleWebMasterTools is a simple and easy-to-use tool if you want to check your website’s performance and how Google sees it. It allows you to see your site’s load time, so that way you can know whether or not there are problems on the back end of things. It also shows what keyword phrases people are using when they’re searching for search engines about your business, which ones bring visitors to your website (and which do not) as well as how many impressions those particular keywords brought in for your blog post within the last 30 days .

  1. Keyword Discovery – http://www.keyworddiscovery . com /

Keyword Discovery is a good keyword tool because it not only tells you the amount of searches a particular phrase receives on Google but it also helps show which ones are the most urgent. This means that if, for example, you’re selling a product about how to lose weight, then you’ll know which words are searched for more than others so that way you can write your content around these words to attract more visitors from search engines looking for information related to losing weight.

  1. Google Trends  – https://www.google.com/trends/

GoogleTrends is an awesome free website and research tool if you want to see exactly what people have been searching the most about since 2004 or just simply look at what’s being said right now about a certain topic.  

  1. Kewordtool.io – https://keywordtool.io/

Keywordtool.io is an awesome free tool which allows you to find out how many times a particular keyword or key phrase has been searched for on Google, Yahoo and Bing. It’s also helpful because it provides suggestions related to your keywords so that way you can find and include them in your blog post if you need more information.  

We’ve seen how keywords work and why it is important to use them in your content. If you want help figuring out the best keyword for your site, take a look at some of these tools that will not only tell you what people are searching for but also provide a list of related terms as well. Let us know if we can be of any assistance!




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