Your business website is the first place potential customers visit to learn more about your company. It’s also the last place they’ll leave without becoming a customer, so it’s important that you’re making smart decisions with regard to design, content, and usability.
1. Make sure your website has a clear and concise message
Your website is the first place people come to learn about your company. Your website is also the last place they will leave if they don’t become a customer. So it’s important that you have a clear and concise message on your website. It should communicate the unique value proposition of your company and include a call to action that encourages site visitors to take the next step.
2. Improve your website’s design
It’s important to have a clean, professional design on your website. This will give people confidence about doing business with you while helping them find the information they need quickly and easily while browsing the site.
Your website needs to be easy to navigate and have a clear structure, so people can find what they are looking for with ease.
You’re going to want it to be responsive, so your content displays well on all devices from desktop computers to tablets and smartphones. This is important because 78% of consumers think that it’s important for a company’s website to work well on mobile devices.
You’ll also want it to be fast because 57% of consumers expect web pages to load in two seconds or less and 40% will leave a site if it takes more than three seconds to load.
3. Include social media buttons on your site so visitors can share what they like with their friends
Social media buttons are an important part of your site. When someone likes your company, they can share it with their friends. This will get your company in front of more potential customers.
It’s also helpful to display the most popular items on your sites such as products or newsletter sign-ups so people can refer them to their friends and followers. You’ll be able to see which content is catching fire and what people like the most, so you can focus on creating more of the same.
4. Improve your search engine optimization (SEO)
If you have a poorly optimized site, it will be hard for people to find you via search engines such as Google and Bing. Improve your SEO by adding keywords throughout the site including titles, headings, text links, and meta tags so that search engines can readily crawl and index important information on your website.
Your title tags should be informative and include your company’s name along with a relevant keyword or two. This helps search engines understand what your site is about and the words you want to rank for. It should also appear in the headings, so it’s easily found by crawlers when they’re scanning the site.
The meta description should be between 150 and 160 characters and include a call to action that encourages visitors to take the next step and click on your link. The meta keywords field is used by some search engines but it’s not as important as it once was. If you do use meta keywords, keep it at 5 or 10 carefully chosen keywords.
5. Create a blog post about how you started the business or why you’re passionate about what you do
A blog is a good way to tell people how you started the business or why you’re passionate about what you do. It’s also a way for them to find out more information about your company.
You can create a blog post that’s fun and interesting by offering readers a compelling narrative, including personal or company trivia, or sharing advice. You might even be able to attract traffic from search engines by creating posts around keywords people are typing into Google when they’re searching for information about your industry.
6. Add testimonials from happy customers on your site
A testimonial is when somebody tells people what they think about a company. You can put it on your website so people know if the company is good or not. Testimonials are helpful because people often trust recommendations from other customers more than they would a company’s marketing or advertising.
You can even add video testimonials to your site that show the person actually talking about your business. Testimonials should be displayed in large font near the top of your website so people find them when they’re browsing.
7. Create easy ways for visitors to contact you, including live chat and email forms
You can have an email form that people can use to contact you. And if they want to talk to you, there can be a place where they can call you before the chat window pops up.
You can also add live chat so people can talk with you right away. With this tool, they don’t have to wait for you to email them back or call them back when it’s convenient for your schedule. They just need to click on the button and then start talking about what they want.
8. Make sure your design is fresh and modern with plenty of white space
The design of your website is important. If it doesn’t look good, people won’t like it. Try to make the homepage interesting and easy to use for people who visit. Keep in mind that very few people will read the whole website unless they like it. If you make your design clean and easy to use, people will be more likely to explore it further.
You can also add some white space on the site so there’s more room for everything. White space is important because it makes pages seem less crowded and easier to read.
We know that you care about your business and want to make sure it is always in the best shape for success. That’s why we recommend these 8 ways to improve your website. These tips will help you get more traffic, increase conversions, and even save money on marketing costs!